Roo Raggio

I'm Principal of White Matter, we're all about experiences and running an ethical creative consultancy. We really like making things that matter for our clients by developing experiences for their end-users.

I've spent my life learning and living design, but it wasn't until I learned development that I really began to appreciate the experience that design creates. Understanding how to design and build sites for the end-user's experience, as well as creating an easy system for clients to manage their relationship with their audience has allowed me to approach situations from a story-telling and in-their-shoes perspective, rather than the beat-our-competitors mentality that doesn't allow brands to really become themselves.

I do some social things too...